Do you have a digitally-based business, in other words, a business that operates online, either directly selling goods to customers or acting as a conduit for potential customers? If you do, then you have probably found yourself having to compete with a multitude of other companies also on the internet that are trying to get noticed.
The best way to get your company noticed over and above all these competitors, many with similar businesses to yours, is to use the services of a Digital Marketing Agency. These agencies ply their trade in the digital world known as the internet and usually consist of one or more consultants who set up an internet marketing campaign for you, aimed at bringing your online company to the attention of search engines on the Web. As it is the search engines that will find and display your company in the Search Engine Results Pages (SERPs), the agency you use will naturally base the internet marketing campaign they are doing for you on getting these browsers to notice your website.
However, it may seem getting your website noticed by search engines is not the ultimate aim of a digital marketing agency. Its underlying aim is to pull or push internet traffic to a specific website and to turn human internet searchers into customers of that specific website. Search engines are inanimate; it is the human beings who are looking at the list of websites displayed on the SERPs that count, and who are the ultimate targets of digital marketing. You, as the owner of a website want to get these individuals to not only visit your site, but to buy goods from it, or to contact you about the services you offer, and this is what a digital marketer should be doing for you. They do this by applying certain techniques and processes in an online marketing campaign that they have recommended to you.
The combination of techniques and processes chosen for your campaign typically fall into three main categories: paid, unpaid or a combination of paid and unpaid. Paid advertising, or Pay-Per-Click as it is often called, involves paying search engine directories to list a website. This is a guaranteed way of getting your websites into the SERPs and you will most likely see your site displayed in a matter of days. This is because the search engine directories are being paid to display your website.
