Friday 26 October 2012

You Must Sell Where People Are Buying!


Online sales are made more to local consumers than they are made far off from where the seller is located. Online reviews and local SEO are pivotal for the success of local businesses as is the quality of product companies sells.
Local SEO

The role of a local SEO is in taking the seller to the marketplace where sales are happening. Nobody sales where there are no sellers and in case of an online business, it is all the more difficult to find the right target audience. We often have businesses asking us - where are the buyer? Buyers are everywhere, they are right where you want them to be to make the purchase, but the question remains how do you reach them if you don't know their whereabouts? The answer is with local SEOs.

This is how a local SEO agency gets it done.

Well Balanced Local SEO procedures

By well balanced, we mean using means that are above-board and do not stink of spam. A lot has been written and said about Google SEO and all that should be avoided to keep off the radars of spam detectors at the search engine powerhouses!

Among the best, safest ways of getting good links is by encouraging and breeding engagement. Your local SEO agency does this by connecting with blogs, websites and niche writers in your domain and forging plans that work well for all parties concerned. This way your local search optimization consultant makes the necessary arrangement for people associated with those businesses to come and view contents related to your brand or business. Once viewers identify their needs and in your products, they will begin interaction and eventually purchase your products. You must realize that this was an oversimplification of the entire process, but more or less that is what your local SEO will do.

Optimizing Out of the Box

These days, success comes to those who do not wait longer to move in and make the kill. It is therefore very important that you ask your local SEO to innovate and find out newer ways to make the kill, but always keep a tight rein over the process so as not to waste money.

A recent fad that is making the round in Local SEO circles is the method of getting high quality links from .gov and .edu domains by sponsoring their gigs or supporting their causes. Agreed that the method could work for big business who have a lot of money for such endeavors, but what about small business? They do not have that sort of money to make donations or sponsorships. We think, small businesses should rather concentrate on hiring efficient local SEO services.

Wednesday 24 October 2012

Setting Up Cyber Malls


Take a look around, you will notice how smart mobile phones and mobile devices are taking over the entire content consumption market. Things are moving at the speed of lighting and everyone is making the all vital transition from large screen devices to small screen mobiles and handheld smart gadgets.

Digital Agency
Not catering to the mobile data needs of the new generation tantamount to ignoring them. A recent survey carried out by none other than search giant Google has made it very clear that close to 70% of online consumers make a purchase on websites that are made exclusively for mobile phones. The trend is indeed so powerful that another survey found out close to 60% of product lines, brands and planning on content made exclusively for mobile users. 
 


Now, the thing to note about mobile devices and mutating large screen experiences on small devices is easier said than done. Consumers want an experience that is consistent with their desktop versions and yet fast and snappy. This is definitely a big problem, but as they say, every problem is an opportunity in disguise. Truth be told, desktop websites cannot be merely mutated or back ported to suit small devices, well technically you can, but it would hardly serve the purpose. Therefore, here is what you do - hire a digital agency who does mobile content, mobile websites and mobile centric marketing!

Catering for mobile consumers is not only good for your business; it is also good for the reputation of your business. How you wonder, well, imagine an online consumer visiting your website and wasting his time waiting for the website to load to its full glory. As always, people are always on a hurry and they want to move over to faster and better experiences, and your competitors are willing to oblige!

Next time you worry over your sales figures and success online, think of a digital agency who can transform those figures into something you would love to see. Remember, approximately 80% visitors will leave you website within moments of arrival if they do not find what they want in the first few clicks. Only an experienced mobile digital agency can help you with finding your place in the sun.