Content Moves Mountains And Molehills

Shadowy, scams in the name of making good content is counting its last days. Businesses have become smarter, so have the people who consume content online. Every Local SEO that have been selling silver bullets and snake oil need to sit up and take care of the reality. It is very important to understand that the whole online realm exists on content consumption. People watch video, listen to music, read articles and newsletter and consume content. Web designs, development and social optimization are all based on content, without the right format of content, all the fancy looks and social sharing hoopla are just flashes in the pan, nothing more.

Local SEO

Being stubborn or doubtful about the true potentials of content is normal. There have not been many success stories yet to showcase the potentials of content, but like with all fires the proverbial smoke is thick. And when the smoke is as thick as this, we are sure of big fire smoldering; only those basking in its warmth are reluctant to come out with their success story just now.

Local SEO

Local SEO that are successful are doing a few things different from those who are failing at it. First, foremost and the only secret to doing Local SEO right is by engaging consumers out in the market to buy something or to gather information about a product which they expect to fulfill their needs. We are not talking about those that are following a perilous path to annihilation by scamming and doing everything wrong. We are talking of those who understand how important it is to engage the consumer. These agencies understand that the proper way of doing so is by meeting the needs of the information seekers.

Talk to your Local SEO now and demand for a balanced approach that focuses on quality content and strategic brand building as much as it does in showing you cryptic stats and results that make no difference to you or your businesses! Here are three points to discuss about your content.

●        Is Your Local SEO Engaging Consumers With Proper Content?

Read the content that Local SEO has posted on your behalf, does it make sense? Is it original? Does it entice you to click on a link or consider filling in form or calling a number? If it does not, chances are that it won’t engage anybody. Some SEO agencies are good at filling up blog spaces with duplicate or stolen content, which does not make much of an impression on anybody. Now you should understand that creating compelling articles, images, info graphics or videos is a labor intensive, time consuming procedure, but this is what pulls traffic and makes sales.

●        Can People Find Your Business?

Local SEOs promise to make your business easily findable on local search engines. Are they doing what you paid them to do? Optimization is a slow process, but if done right, results start showing in a few months. The better the agency, the more chance you have of getting the limelight. Common optimization techniques include social bookmarking, social promotions, publishing news release and press releases, linking to old but relevant content and getting high quality cross links from others in the niche.

●        Does Anyone Share Your Content on Facebook, Twitter or LinkedIn?

Probably no one shares your content except those you pay to share! Contrary to what people say in their marketing pitch, it is not so easy to get genuine clicks and shares. Only the best 

Local SEOs are good at drawing eyeballs with useful content that deserves a ‘like’ and a ‘share’. Shareability of content is determined by its utility. It should be timely, well planned and relevant to the needs of the viewer.

Remember that it is content that is being shared on social platforms, content that truly optimizes your website and content that people consume before buying your products. Partner with a Local SEO that gives you results, not false promises!

Local SEO Insights - How Fake Reviews Hurt More Than No Reviews

Local SEO

Yelp did it recently, others have been trying to get out of the fake review cesspool ever since the wicked ones began misusing reviews to their advantage to get link juice. Genuine reviews are hard to find, thanks to the huge proliferation of online business in every consumer segment, business are finding it hard to come by genuine reviews, so what did they do, they team up with some not so genuine local seo experts around town and decide to pay for reviews or better still - get it all for nothing by making fake reviews imposing to be someone else.

This had been happening for so long that some began thinking of fake reviews as something almost acceptable! They have been creating fake accounts on Google+ and posting made-up comments and untrue reviews on a regular basis. Needless to say, some have been spectacularly successful in getting good results of their rather shady enterprise. Thankfully, the some conscientious people took notice and cried ‘stop-thief’!

Now that things have changed alot since then, you need someone who can help create fans of your brand and then channel all their love and support in words, stars and ratings. The only way to get that done is by hiring a competent Local SEO who knows better than to make fake reviews.

Doing Reviews The Correct Way

If you have not figured it out yet, the best way to get reviews is by being honest and diligent about the products you make and the services you render. Do not however expect the goodwill of your customers to keep gushing down your Facebook page or on Yelp, it takes time to get proper reviews that are worth their weight in gold (good reviews bring more business which brings more money!).

You will also need someone who can tap into your business streams and find the support for your website. Once your customers/consumers find the channel to show their support, your business will begin getting genuine reviews that will surely raise your business’ credibility. Also, it is worth knowing that local comments and reviews are better than those posted from a foreign location, which means, you need to focus on your local market - for which you will need your trusty local SEO agency!

Is your Big Fat Title Fooling You -Take a Reality Check, Hire A Digital Agency

Digital Agency

Beginning a new business and being successful at it is nauseating, heady feeling that is often harmful for small and medium business owners who revel in their big titles and designations and all the attention that comes along with it. This is a particularly harmful situation that is best avoided.

We would not blame you if you feel on the top of the world after reading a few classical marketing bibles and popular books on the subject of social marketing through popular channels like Facebook, Twitter, Linked In and all that authors love writing about and new business owners love reading. Unfortunately, most of these books are stuffed with moonshine as poor readers discover in time.

Digital Agency

It is worth taking a few moments and asking yourself why those authors sell so much! They sell because they make their books sellable not helpful per se. A new entrepreneur looking for peer assistance would easily love all the free advice in such books. What worries us is the mindless application of the ‘do-it-yourself’ philosophy in specialist domains. Imagine what would become if laymen start taking serious surgeries as ‘do-it-yourself’ assignments and begin dissecting human bodies!

We all know about surgical procedures, we have read about scalpels and instruments that are used to carry out complicated procedures, but that does not make us qualified professionals for the job. The same can be said of professional services of a digital agency. Social media optimization, search engine optimization is all specialist domains that need to be kept for the specialists only.

Perhaps we need not explain to you about the advantages of a team of experts over cheap software that you bought to replace your digital agency. Despite all the technological things, machines and software in between, the end user is always going to be human, and servicing their needs takes more than software or a handful of people who changes roles from being an accountant to being the search engine specialist and then into a customer service consultant!

Think about this - if you do not like your doctor, do you begin self medication? You always have the option of changing your digital agency, whenever you feel like it!

You Must Sell Where People Are Buying!

Online sales are made more to local consumers than they are made far off from where the seller is located. Online reviews and local SEO are pivotal for the success of local businesses as is the quality of product companies sells.

Local SEO

The role of a local SEO is in taking the seller to the marketplace where sales are happening. Nobody sales where there are no sellers and in case of an online business, it is all the more difficult to find the right target audience. We often have businesses asking us - where are the buyer? Buyers are everywhere, they are right where you want them to be to make the purchase, but the question remains how do you reach them if you don't know their whereabouts? The answer is with local SEOs.

This is how a local SEO agency gets it done.

Well Balanced Local SEO procedures

By well balanced, we mean using means that are above-board and do not stink of spam. A lot has been written and said about Google SEO and all that should be avoided to keep off the radars of spam detectors at the search engine powerhouses!

Among the best, safest ways of getting good links is by encouraging and breeding engagement. Your local SEO agency does this by connecting with blogs, websites and niche writers in your domain and forging plans that work well for all parties concerned. This way your local search optimization consultant makes the necessary arrangement for people associated with those businesses to come and view contents related to your brand or business. Once viewers identify their needs and in your products, they will begin interaction and eventually purchase your products. You must realize that this was an oversimplification of the entire process, but more or less that is what your local SEO will do.

Optimizing Out of the Box

These days, success comes to those who do not wait longer to move in and make the kill. It is therefore very important that you ask your local SEO to innovate and find out newer ways to make the kill, but always keep a tight rein over the process so as not to waste money.

A recent fad that is making the round in Local SEO circles is the method of getting high quality links from .gov and .edu domains by sponsoring their gigs or supporting their causes. Agreed that the method could work for big business who have a lot of money for such endeavors, but what about small business? They do not have that sort of money to make donations or sponsorships. We think, small businesses should rather concentrate on hiring efficient local SEO services.

Setting Up Cyber Malls

Take a look around, you will notice how smart mobile phones and mobile devices are taking over the entire content consumption market. Things are moving at the speed of lighting and everyone is making the all vital transition from large screen devices to small screen mobiles and handheld smart gadgets.

Digital Agency

Not catering to the mobile data needs of the new generation tantamount to ignoring them. A recent survey carried out by none other than search giant Google has made it very clear that close to 70% of online consumers make a purchase on websites that are made exclusively for mobile phones. The trend is indeed so powerful that another survey found out close to 60% of product lines, brands and planning on content made exclusively for mobile users. 

 

Now, the thing to note about mobile devices and mutating large screen experiences on small devices is easier said than done. Consumers want an experience that is consistent with their desktop versions and yet fast and snappy. This is definitely a big problem, but as they say, every problem is an opportunity in disguise. Truth be told, desktop websites cannot be merely mutated or back ported to suit small devices, well technically you can, but it would hardly serve the purpose. Therefore, here is what you do - hire a digital agency who does mobile content, mobile websites and mobile centric marketing!

Catering for mobile consumers is not only good for your business; it is also good for the reputation of your business. How you wonder, well, imagine an online consumer visiting your website and wasting his time waiting for the website to load to its full glory. As always, people are always on a hurry and they want to move over to faster and better experiences, and your competitors are willing to oblige!

Next time you worry over your sales figures and success online, think of a digital agency who can transform those figures into something you would love to see. Remember, approximately 80% visitors will leave you website within moments of arrival if they do not find what they want in the first few clicks. Only an experienced mobile digital agency can help you with finding your place in the sun.