Shadowy, scams in the name of making good content is counting its
last days. Businesses have become smarter, so have the people who consume
content online. Every Local SEO that have been selling silver bullets and snake
oil need to sit up and take care of the reality. It is very important to
understand that the whole online realm exists on content consumption. People
watch video, listen to music, read articles and newsletter and consume content.
Web designs, development and social optimization are all based on content,
without the right format of content, all the fancy looks and social sharing
hoopla are just flashes in the pan, nothing more.
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| Local SEO |
Being stubborn or doubtful about the true potentials of content
is normal. There have not been many success stories yet to showcase the
potentials of content, but like with all fires the proverbial smoke is thick.
And when the smoke is as thick as this, we are sure of big fire smoldering;
only those basking in its warmth are reluctant to come out with their success story
just now.
Local SEO
Local SEO that are successful are doing a few things different
from those who are failing at it. First, foremost and the only secret to doing
Local SEO right is by engaging consumers out in the market to buy something or
to gather information about a product which they expect to fulfill their needs.
We are not talking about those that are following a perilous path to
annihilation by scamming and doing everything wrong. We are talking of those
who understand how important it is to engage the consumer. These agencies
understand that the proper way of doing so is by meeting the needs of the
information seekers.
Talk to your Local SEO now and demand for a balanced approach
that focuses on quality content and strategic brand building as much as it does
in showing you cryptic stats and results that make no difference to you or your
businesses! Here are three points to discuss about your content.
● Is Your Local SEO Engaging Consumers With Proper Content?
Read the content that Local SEO has posted on your behalf, does
it make sense? Is it original? Does it entice you to click on a link or
consider filling in form or calling a number? If it does not, chances are that
it won’t engage anybody. Some SEO agencies are good at filling up blog spaces
with duplicate or stolen content, which does not make much of an impression on
anybody. Now you should understand that creating compelling articles, images, info
graphics or videos is a labor intensive, time consuming procedure, but this is
what pulls traffic and makes sales.
● Can People Find Your Business?
Local SEOs promise to make your business easily findable on local
search engines. Are they doing what you paid them to do? Optimization is a slow
process, but if done right, results start showing in a few months. The better
the agency, the more chance you have of getting the limelight. Common
optimization techniques include social bookmarking, social promotions,
publishing news release and press releases, linking to old but relevant content
and getting high quality cross links from others in the niche.
● Does Anyone Share Your Content on Facebook, Twitter or LinkedIn?
Probably no one shares your content except those you pay to
share! Contrary to what people say in their marketing pitch, it is not so easy
to get genuine clicks and shares. Only the best
Local SEOs are good at drawing
eyeballs with useful content that deserves a ‘like’ and a ‘share’. Shareability
of content is determined by its utility. It should be timely, well planned and
relevant to the needs of the viewer.
Remember that it is content that is being shared on social
platforms, content that truly optimizes your website and content that people
consume before buying your products. Partner with a Local SEO that gives you
results, not false promises!
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