Digital Agency
Beginning
a new business and being successful at it is nauseating, heady feeling that is
often harmful for small and medium business owners who revel in their big titles
and designations and all the attention that comes along with it. This is a
particularly harmful situation that is best avoided.
We
would not blame you if you feel on the top of the world after reading a few
classical marketing bibles and popular books on the subject of social marketing
through popular channels like Facebook, Twitter, Linked In and all that authors
love writing about and new business owners love reading. Unfortunately, most of
these books are stuffed with moonshine as poor readers discover in time.
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It
is worth taking a few moments and asking yourself why those authors sell so
much! They sell because they make their books sellable not helpful per se. A
new entrepreneur looking for peer assistance would easily love all the free
advice in such books. What worries us is the mindless application of the
‘do-it-yourself’ philosophy in specialist domains. Imagine what would become if
laymen start taking serious surgeries as ‘do-it-yourself’ assignments and begin
dissecting human bodies!
We
all know about surgical procedures, we have read about scalpels and instruments
that are used to carry out complicated procedures, but that does not make us
qualified professionals for the job. The same can be said of professional
services of a digital agency. Social media optimization, search engine optimization
is all specialist domains that need to be kept for the specialists only.
Perhaps
we need not explain to you about the advantages of a team of experts over cheap
software that you bought to replace your digital agency. Despite all the
technological things, machines and software in between, the end user is always
going to be human, and servicing their needs takes more than software or a
handful of people who changes roles from being an accountant to being the
search engine specialist and then into a customer service consultant!
Think
about this - if you do not like your doctor, do you begin self medication? You
always have the option of changing your digital agency, whenever you feel like
it!
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